Marketing & Advertising

Carmakers Can Relax, A Bit, Apple Car Threat Looks Years Away, from Forbes. The world’s car manufacturers can breathe easy, at least for a while; the threat that mega-rich technology company Apple AAPL -0.33% is about to launch a vehicle which would fatally undermine...

The Port City Nissan transformation: How Digital Retailing helped boost new car profit by an average of $900, from Dealertrack. Step into the Port City Nissan Showroom in New Hampshire and you’ll immediately notice how busy it is. True, as one of the leading Nissan...

Technology is constantly providing an ever expanding list of how people communicate with one another.   Over the decades, communication channels have gone from the Pony Express, to the Postal System, to overnight delivery, to fax machines, to e-mails to social...

How to Teach Your CRM to Think - and Learn from Big Data, from CMSWire. The problem with big data is, well, it’s big. Even with the best CRM to record and organize every interaction with your customer, if you don’t know how to leverage that data, you could risk...

Getting inside the mind of the digital car buyer, from Automotive Management. Digital retail lessons from the US Chip Perry, Auto Trader Car dealers in the UK could learn from their American colleagues, according to Chip Perry, who established America’s Autotrader.com...

The Road to 100% Viewability in Display Advertising, from Force Marketing. Display advertising, by its very nature, is only valuable if it’s properly displayed. This is a metric that the industry refers to as “viewability.” What is viewability? Viewability is loosely...