Marketing & Advertising

Nissan Announces Leadership Changes in North America, from The Auto Channel. NASHVILLE, TN -- March 20, 2015: Nissan today announced leadership changes within its North American operations coinciding with the upcoming start of the company’s Fiscal Year 2015 on April...

Dealer's voice: Aviation technology continues to drive auto innovation, from thestar.com. My curiosity about automobile technology goes back to when I was apprenticing to become an automotive technician. I would ask teachers and instructors where the latest...

Keep Users on Your Site and Sell More Cars. Achieving Success Online Using Google’s Insights. You have probably heard about “bounce rates” before, a user lands on your site, spends less than 8 seconds, takes no action then leaves. It sure seems like this behavior for...

Retention, Loyalty or Acquisition Marketing?, from Automotive Digital Marketing. We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of...

With Car Dealerships’ Ranks Thinned, the Survivors Thrive, from The New York Times. ONLY a few years ago, in the depths of the recession, the local car dealership seemed to be living on borrowed time. Franchises were closing by the hundreds as buyers stayed away from...

The Lead Conversion Gap, from Auto Dealer Monthly. Generating leads from dealer websites and third-party retailers is no longer a “new” facet of automotive retail, and dealers now have nearly limitless opportunities to find more customers and expand their marketing...