Marketing & Advertising
Pelican Auto Finance, AUL Partner on New VSC Program
Pelican Auto Finance, AUL Partner on New VSC Program, from Auto Dealer Monthly. NAPA, Calif. — Pelican Auto Finance LLC, a finance source specializing in deep-subprime auto finance, has selected AUL Corp. to be its national vehicle service contract (VSC) provider. The...
RED6 by Driving Loyalty: Automated Retail Marketing System – Customer Retention, Sales Reminder Program called RED6 moves to Release stage from Driving Loyalty
RED6 is set to release as Driving Loyalty’s all-new platform for loyalty and retention, built from the ground up. Paragon, Rick Case, Spreen Honda dealerships as well as Team Toyota, Ken Garff, Lithia, Germain, Haselwood, Deery, Potamkin, Radley, Fred Beans, Findlay...
Ally Shows ‘Human Side’ of Auto Business in New Campaign
Ally Shows ‘Human Side’ of Auto Business in New Campaign, from Auto Finance News. Ally Financial Inc. is showing dealers “the human side of the auto business” in a new advertising campaign, the company announced yesterday. The campaign – which features print, online...
Feds put add-on products in their cross hairs
Feds put add-on products in their cross hairs, from Automotive News. The Federal Trade Commission has set its sights on what it calls add-on products: F&I products sold at dealerships such as anti-theft etching or biweekly payments. “The cases we brought today...
Are your investments on promoting your company on the web gaining the results you are hoping?
A Dealership’s website is visited far more than its physical location yet; little regular attention is paid to its marketability and results. Colors and pictures do not necessarily make for an engaging site. Social media does not necessarily communicate with the most...
Your Customer’s Perception Is Reality
Your Customer’s Perception Is Reality, from KPA Blog. It’s tough out there. Customer access to information on the internet continues to shrink margins. Dealerships are just trying to scrape by in a highly competitive marketplace. You have to do whatever it takes to...
FDIC Encourages a Risk-Based Approach in Assessing Customer Relationships
FDIC Encourages a Risk-Based Approach in Assessing Customer Relationships, from Risk Management Blog. In a January 28, 2015 Financial Institution Letter (FIL), the FDIC attempted to further publicly clarify its position regarding the propriety of banks offering...
Fitting Culture Into Your Compliance Program
Fitting Culture Into Your Compliance Program, from Compli. Culture is tricky. Culture isn’t who we think we are, but instead, exactly what your organization’s workforce is. When taking an inside look, it is often difficult to be honest when those two ideas come...
Heads Up
Heads Up, from Auto Dealer Monthly. The NFL’s concussion crisis went from bad to worse last month. Chris Borland, the San Francisco 49ers’ rookie linebacker sensation, abruptly announced his retirement from professional football at the age of 24. He was afraid that,...
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