Marketing & Advertising
salesforce.com (CRM) Announces Launch of Next-Gen Sales Cloud B2B Marketing Automation
salesforce.com (CRM) Announces Launch of Next-Gen Sales Cloud B2B Marketing Automation, from StreetInsider.com. salesforce.com (NYSE: CRM) launched the next generation of Sales Cloud B2B marketing automation. Powered by Salesforce Pardot, the new Intelligent...
How to Keep Your Digital Marketing Organized and Vendors Held Accountable
How to Keep Your Digital Marketing Organized and Vendors Held Accountable, from Driving Sales. As we work with more and more dealers, we're starting to see some trends in the way that digital marketing is being handled. In some cases, dealers aren't fully aware of...
What Sources Car Shoppers Trust Most
What Sources Car Shoppers Trust Most, from Auto Remarketing. NEW YORK - Marketing platform Crowdtap recently conducted a survey of roughly 500 male and female car buyers to get a glimpse at what shoppers think about reviews and social media as well as what sources of...
8 Steps to Social Selling
8 Steps to Social Selling, from Small Business Trends. You’ve built up your Facebook likes and Twitter followers. You’ve been circled on Google+ and you’ve got people following your pin boards on Pinterest. You’re building relationships and engaging on social media,...
Social Media Marketing: Facebook is Not Enough
Social Media Marketing: Facebook is Not Enough, from Dealer Marketing. Let’s face it—just about everyone is on Facebook. In just one decade, Facebook transformed itself from an online college directory into a major content and advertising platform that spans the...
Keeping Your Dealership’s Social Media Secure
Keeping Your Dealership's Social Media Secure, from Automotive Digital Marketing. Would you give one of your employee’s full ownership of your dealership website? Your television or radio spots? Or your billboard? Most likely, you answered 'no' to these questions....
Dealer Group Predicts Best U.S. Auto Sales In A Decade, In 2015
Dealer Group Predicts Best U.S. Auto Sales In A Decade, In 2015, from Forbes. The National Automobile Dealers Association said it expects U.S. auto sales approaching 17 million in 2015, the highest since 2005. Steven Szakaly, chief economist for NADA, McLean, Va.,...
New Volvo Factory and Products Signal Change in the U.S.
New Volvo Factory and Products Signal Change in the U.S., from Kelley Blue Book. In 2009, Volvo went through a rough patch of slumping sales, an aging product line, and an anxious parent, Ford, looking to downsize its foreign interests. In 2010, the Blue Oval cut...
The connected car ‘as-a-service’
The connected car ‘as-a-service’, from RCR Wireless News. In the next five years we will see many new developments in services for the connected car. But what about the connected car as-a-service? While discussing the issue with different companies in this area, which...
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