Marketing & Advertising
Here’s Why Salespeople Need To Be Like Coaches — Not Athletes
Here's Why Salespeople Need To Be Like Coaches -- Not Athletes, from Forbes. In a way, business is like a team sport. And every company with a product to sell wants the best salespeople on their team. Like athletes in pursuit of a personal best, salespeople often...
Can Podcasting Help a Dealership Market?
Can Podcasting Help a Dealership Market?, from Dealer DIY. The average podcast listener stays connected for 22 minutes on average (Sticher). This is one of the reasons why including podcasting as part of a long form content marketing strategy is so powerful. You have...
Moore & Scarry Owes You An Explanation
We need to address a difficult issue. It’s never easy to say sorry, but whenever your actions cause offense (however unintended), it’s the right thing to do. In hindsight, maybe we shouldn’t have included two body-painted models at our stand during the Digital Dealer...
The Millennial Mistake: Detroit’s Absence From Hollywood
Swapalease.com executives recently analyzed the difference in how Hollywood leverages cars today versus during the 1970s and ‘80s. The difference is obvious. During the 1970s and ‘80s, Hollywood went to great lengths to showcase iconic cars and trucks in popular TV...
BMW is building vehicle distribution center in Texas to serve the South
BMW is building vehicle distribution center in Texas to serve the South, from Automotive News. BMW AG said it is building a vehicle distribution center in Texas to serve the Southern U.S. The facility at the Port of Galveston will serve the 45 BMW and Mini dealers in...
DealerSocket Partners With MyDealerLot
DealerSocket Partners With MyDealerLot, from DealerSocket. SAN CLEMENTE, Calif.—April 21, 2015—DealerSocket is proud to announce a new integration with MyDealerLot (MDL). MDL is the retail auto industry’s leader in the application of Radio Frequency Identification...
Hireology Named a Best Place to Work by Crain’s Chicago Business
CHICAGO (April 7, 2015) – Hireology, the leading provider of employee hiring and selection management technology for multi-location organizations, announced today that it has been selected by Crain’s Chicago Business as a 2015 Best Place to Work for both millennials...
Protected Class Employees – Don’t Forget “Protection” When Disciplining or Terminating Employees
Remember the “protected” rule when disciplining or terminating employees. Never discipline or terminate an employee in a protected class, or an employee engaged in a protected activity without consulting an attorney. Protected classes are race, color, religion,...
If You Think All Customers Want is a 1-Hour Close, You’re Missing the Relationship
If You Think All Customers Want is a 1-Hour Close, You’re Missing the Relationship, from DealerReader Blog. All your customers are looking for is a quick transaction, right? They want to do all their research up front, sign paperwork and get out. Except that’s not...
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