Marketing & Advertising
Brand vs. Non-Brand: Measurement Is Key
Brand vs. Non-Brand: Measurement Is Key, from Search Engine Watch. As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. Without a consistent and planned measurement framework,...
Spring Season Strength Appears To Be Over
Spring Season Strength Appears To Be Over Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. The Black Book...
Digital Dealer 18 Review with Kevin Frye
Arrgh! Searching for Auto Treasure at Digital Dealer 18 Have you seen my treasure map? The “X” shows up heeeere… After a long, cold winter, I was happy to arrive at Digital Dealer 18 in WARM Tampa, Florida. Like so many others, I was searching for the treasure of...
FCA US Dealers: Service Revenue Just Got A Lot More Important
FCA US Dealers: Service Revenue Just Got A Lot More Important, from Automotive Digital Marketing. FCA US CEO, Sergio Marchionne, recently announced plans to reduce the profit on new cars sold within the FCA brands by increasing the invoice prices, while keeping the...
Autoblog, AOL’s Automotive Channel, Incorporates CarStory® Market Reports
Austin, Texas – April 29, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicles, today announced the integration of its award-winning CarStory Market Reports into the Autoblog marketplace, an AOL automotive channel....
10 ways mobile apps are bringing breakthrough technologies to business
10 ways mobile apps are bringing breakthrough technologies to business, from TechRepublic. The best mobile apps are giving companies unprecedented efficiency, convenience, and the ability to deliver a topnotch customer experience. Tens of thousands of mobile apps have...
7 Basic Steps to Optimize Your Business Online Reputation
Are you one of the many business owners or managers who find it difficult to manage online reputation? There are literally hundreds of places where your customers can go to share their opinions. While the specific sites and services will continue to evolve over time,...
3 Refreshing Ways To Look At Marketing Analytics
3 Refreshing Ways To Look At Marketing Analytics, from Forbes. It's not just for data scientists anymore. Columnist Brian Massey shows us how to get creative and explore analytics from some unexpected sources. My numbers are down. After spending my last few columns in...
Automotive Industry Marketing Is Asleep At The Wheel
Automotive Industry Marketing Is Asleep At The Wheel, from Driving Sales. My friend Chris Walsh from Vets-Cars posted a link to a blog today about the Facebook Dark Post Bandwagon starting to roll. I was surprised to see him share the link and assumed it was an old...
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