Marketing & Advertising

ToutApp adds team news feed to help salespeople get along, from Venture Beat. Like athletes, salespeople are constantly getting tips on how to run the race faster. But, although they’re also highly competitive, salespeople can benefit by seeing what works for others...

Scripting Cold Calls Is A Bad Idea: Why Most Call Center Managers Have It Wrong, from Forbes. We’ve all been there. Maybe you worked in sales, or maybe you were fundraising, trying to get someone to pick up the phone and actually listen to you. Let’s face it, no...

Fiat Chrysler wants to give dealership workers a free ride to college, from CNN. If the cost of college is weighing you down, now's a good time to get a job at a Fiat Chrysler (FCAM) dealership. The automaker announced Monday that it will roll out a program to cover...

Peak Performance and Outsell Join Forces to Deliver a Powerful Cross-channel Customer Engagement Solution, from 24-7 Press Release. CALABASAS, CA, April 30, 2015 -- Peak Performance and Outsell have announced a business partnership and new product offering that will...

How Much Should My Dealership Invest in Digital Platforms?, from 9 Clouds Automotive Marketing. WHY DEALERSHIP MARKETERS SHOULD THINK LIKE WARREN BUFFETT There’s no question that with the top-down economics of manufacturer co-op programs, the motto is always “More....

Whether Sales are Up or Down, Dealers should Always Look to Improve Their Marketing, from Driving Sales. There's a trend we're seeing from the automotive industry that is both interesting and a little disturbing for conscientious vendors. When sales are down, changes...

6 Steps to Getting Referrals, from NCM Institute. The easiest lead to close is a referred lead. Unfortunately, not many automotive salespeople have mastered the art form. I’ve developed a simple, six-step process for obtaining referrals that will give you so much more...