Marketing & Advertising
Brand Loyalty Decreases as Length of Ownership Increases…Say What?
I bought my first new car, a 1983 Ford Bronco, about a year after I graduated from college. I kept it 21 years but in 1999 I bought my second new car, a Windstar, which means I had two Fords in my garage at the same time. My daughters drove the Windstar during their...
The Other Half: Is Your Dealership Neglecting the Most Important Half of the Market?
Women drivers now outnumber male drivers, and women influence as much as 80% of all auto purchases. 53% of millennial car buyers are women.1 With these numbers projected to escalate, creating a sales environment that encourages women shoppers and buyers is more...
NCM® Associates’ BHPH Team to Attend Its 15th NABD Conference This Year
Overland Park, Kan., May 4, 2015 – NCM® Associates (www.ncmassociates.com), a 100% employee-owned company and originator of the 20 Group peer collaboration model, provides automotive retail consulting and management training, operations Benchmark® analysis services,...
8 Characteristics of a Top-Notch Customer Experience Manager
8 Characteristics of a Top-Notch Customer Experience Manager We communicate with customers much more online today and it’s important to devote attention to who in your organization is best equipped to handle your most valued assets…your customers and prospects....
Highlights From the 18th Digital Dealer Conference & Exposition
Highlights From the 18th Digital Dealer Conference & Exposition, from Bryant Surety Bonds. One of the most important events in the auto dealer industry just wrapped up in Tampa, Florida, between April 21-23. The 18th Digital Dealer Conference & Exposition (the...
Keeping Talented Technicians
Keeping Talented Technicians, from Fixed Performance. Recently I've been getting phone calls from dealer principals that are in need of technicians. Anyone that follows me understands that this is been a passion of mine and I'm bringing some real issues to the...
Digital Color Matching System
Digital Color Matching System, from Body Shop Business. AkzoNobel has launched a digital system that allows body shops to precisely measure and match the existing color on any area of a vehicle. It consists of two key elements: 1) Automatchic Vision, the latest...
Penske Using Recalls to Connect with Customers
Penske Using Recalls to Connect with Customers, from Automotive News. BLOOMFIELD HILLS, Mich. - Penske Automotive Group's service and parts operations raked in roughly $260.3 million in overall retail automotive gross profit during the first quarter of 2015. This...
The ART of car diagnosis reaches new level at Audi
The ART of car diagnosis reaches new level at Audi, from Automotive News. The service staffers at Santa Monica Audi are getting a high-tech hand to diagnose vexing vehicle issues. The help is coming from the Audi Robotic Telepresence, or ART for short. Standing around...
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