Marketing & Advertising
How to build a successful management team
How to build a successful management team, from Advent Resources. Surround yourself with people smarter than you. The Leadership Insider network is an online community where the most thoughtful and influential people in business contribute answers to timely questions...
Duplicate Customer Records in the DMS
Duplicate Customer Records in the DMS, from Advent Resources. Your DMS is the heart of your dealership operation. Regardless of what DMS provider you are using, the single biggest problem that every system has is Duplicate Customer Records. Most of the time this...
What has a Better Return on Your Investment: Training or Advertising?
What has a Better Return on Your Investment: Training or Advertising?, from NCM Institute. If you ask a dealer how much their monthly advertising budget is, they usually can tell you that number right off the top of their head, along with approximately how much they...
Eliminate Objections with Your Exclusive Benefits
The root cause of new vehicle buying objections is the belief that shoppers can buy the same package of benefits from another dealer, possibly for less money. The quickest way to eliminate sales-killing objections is to provide a package of benefits your buyers want...
Don’t Make This Huge Mistake with Your Facebook Ads Strategy
When you venture out into the world of Facebook advertising, are you focused on the right strategy? Even if you’re an ace at analyzing and you’re happy with your results, there’s a big, huge component that gets missed a lot. Making this simple but colossal mistake in...
Auto Care Association reports on industry
Pronto adds technology partner, from Modern Tire Dealer. The first State of the Auto Care Industry Report shines a spotlight on the sheer force of the industry, and how production of auto parts, accessories and tires in America reaches across the entire globe. The...
Pronto adds technology partner
Pronto adds technology partner, from Modern Tire Dealer. The National Pronto Association has announced its endorsement of Bolt On Technology LLC, a provider of software solutions for the independent automotive repair industry. Pronto has 95 independent wholesale...
5 Gears Transforms The Auto Repair Shop Waiting Room into Bistro Style Reception Lounge
5 Gears Transforms The Auto Repair Shop Waiting Room into Bistro Style Reception Lounge, from PR Newswire. MARKHAM, ON, April 30, 2015 /CNW/ - Prime Car Care Group has launched their new and innovative auto service brand concept called 5 Gears Auto Care. The new...
The Primary Concern
The Primary Concern, from Fixed Performance. I find it interesting that many dealerships blast a client with high-pressure sales tactics on maintenance items before they even diagnose the primary concern. If a customer brings their car in for a squeaking noise in the...
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