Marketing & Advertising
Automatic launches an app store for cars
Two years ago, Automatic released a $100 Bluetooth-enabled car adapter along with an accompanying smartphone app to give you all kinds of insight about your vehicle. You could use it to track your trips, figure out your fuel consumption, locate your parking spot and...
HelloSign Selected as Exclusive Launch Partner to Bring eSignatures to New HubSpot CRM
HelloSign, the easiest way to electronically sign legally binding documents, announces today an exclusive launch partnership with HubSpot, the world's leading inbound marketing and sales platform. The partnership adds HelloSign eSignatures into the new HubSpot CRM...
Autobytel: Google Rollout Of New Mobile Auto Ad Formats May Impact Leads
Autobytel: Google's new mobile auto ads may impact lead volumes and cost per lead. The impact may be more apparent after Google completes its beta testing. Typically, the announcement of Google effectively competing with a online advertiser for traffic would be...
What’s Your Return on Audience Data (ROAD)?
Your audience data is as good as gold (probably better) when it comes to the returns you can earn from it. We call it Return On Audience Data (ROAD). You’re probably familiar with Return On Ad Spend (ROAS), a key performance metric in advertising. ROAS and ROAD are...
Why It’s Time for CRM to Evolve
To satisfy today's hyper-connected consumer, you need a holistic approach. In today's instant digital world of Uber, GrubHub, and Amazon (accentuated by their latest foray into one-click shopping via the Dash button), the rules of customer engagement have changed....
CRM Technology Trends Changing The Sales World
Recently the Harvard Business Review published an article The Technology Trends That Matter to Sales Teams. This article hit the nail on the head when it came to identifying the impact technology has had to sales as we know it. A tool that sales people have been using...
Don’t Double Up on Contacts and Email Campaigns
Prevent Duplicate Entries Insightly customers have asked us for duplicate checking features, which is a good idea that will move up our request list as it gets more votes. While we all wait for that to move up the priority list, an extra step can save you from...
Do You Have a Social, Local and Mobile Strategy Aligned for Your Dealership’s Online Success?
Let’s start with Social: Reputation Management & Customer Service You must take control of social media messages. Do not allow frustrated consumers to continue any complaints and frustrations in an online banter. Quickly address their needs and move the...
Lease Offers Heat Up Ahead of Memorial Day Sales
Domestic Cars & Trucks Showing Aggressive Monthly Deals Under $200 Per Month CINCINNATI, OHIO (May 20, 2015) – Swapalease.com, the nation’s largest car lease marketplace, reports several aggressive lease deals in May according to its Wantalease.com new lease...
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