Marketing & Advertising
Vboost “My Lead” Program for Auto Dealer Salespeople Turns more Cold Leads into Warm Bodies
HUNTINGTON BEACH, Calif., May 26, 2015 -- Vboost Inc., (www.vboost.com), today announced that, in response to high demand from auto dealers, the company has expanded beyond its core service as a leading auto industry viral marketing company, and launched “My Lead”...
3 Ways Technology Drives Dealers to Succeed
I’ve worked with automotive manufacturers and dealers for more than 20 years, and the same challenges surface over and over again. Corporate teams struggle to successfully roll out new programs and initiatives across their network of highly dispersed dealerships....
Want to Be a Leader? 3 Simple Ways to Act Like One
Being a successful leader is about equal parts skill, intellect, inherent talent—and how you’re perceived. Here are a few simple ways you can adjust your approach, and boost your perceived authority and credibility amongst leadership, and the teams you manage. 1. Beef...
How to Earn Respect as a Leader
In this adaptation from his new book, the CEO of Red Hat, Jim Whitehurst, shares advice for how to build credibility in an organization — especially if you are new to it, have a different background than others on your team, or are not in a position of authority. How...
Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers
I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead...
5 Tips On Communicating More Effectively With Women
It’s just a fact of life in the automotive world: listening is essential! One of the key things we stress when training our Certified Female Friendly clients is developing great communication skills. Too often, when a woman visits a car dealer, tire dealer, service...
Zero Moment Retail with Erich K. Gail
Instead, they clawed their way back embarking on a strategy that would transform this auto group from a brick and mortar retail operation ‘subject’ to market and economic condition to one of the top retail groups in the country in complete control of their destiny. It...
Beaver Toyota: How they went from bankrupt to America’s Top 100 in 24 months
In 2013, Mike Beaver and Matt Calavan purchased a Toyota dealership out of bankruptcy and set out to do what they had done several times before – turn an underperforming dealership into a market leader. This would prove much harder than anticipated. However, in just...
The Secret Recipe for Sales and Marketing Success
In the 1990s, Beanie Babies took the toy market by storm. Over the course of 10 years, Ty Warner went from being a midlevel executive at an existing toy company to becoming a billionaire entrepreneur. How did he do it? What drew so many people to Beanie Babies and...
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