Marketing & Advertising
Once The Recall Repair Is Done, What Are You Doing To Keep The Customer?
You made the commitment to capture more recall work. You’ve done your due diligence by notifying your customers. You’ve obtained lists of in-market customers subject to recalls that haven’t been to your dealership before, and reached out to them. You’ve spent the time...
Mobile Video Challenges Hold Back Advertisers
Mobile video ad spending is growing faster than any other digital advertising format in the US, but it’s still straining to catch up with desktop video—let alone TV—according to a new eMarketer report, “US Mobile Video Advertising 2015: Video Viewing Goes Mobile, but...
Three Strategies to Help You Turn Up the Heat on Sales This Summer
New car sales are on pace to achieve 17,300,000 units by the end of 2015. This is due, in part, to pent-up demand from shoppers who were inclined to stay indoors during this past winter’s relentless weather – a potential recipe for summer 2015 to be the busiest in...
3 Ways Successful Dealerships Develop Loyal Service Customers
There’s no denying the positive impact of successful service departments in top-performing dealerships. While fixed ops account for only 12% of a dealership’s total revenue, they account for 60% of net profits. In general, when a service department is thriving, a...
Plugging the Leaks in F&I
Unrealized opportunities for profit occur all too often in the F&I office. At the recent Industry Summit in Las Vegas, John Braganini, principal, Great Lakes Companies, and Steve Veldkamp, director of training, Great Lakes Companies, faced the issue head on and...
Superior Integrated Solutions Becomes Largest Single Integrator For Dealertrack Opentrack Platform
Superior Integrated Solutions (SIS), the industry’s leading integration provider for auto dealerships, today announced that that it has become the largest single integrator for the Dealertrack Technologies Opentrack platform, with over 1 million real-time transactions...
4 Reasons Why Video is Your Fiercest Weapon
Today, we can find social media participation in nearly every corner of the automotive industry; dealerships are active on Facebook, automakers are sharing images on Instagram, even salespeople have joined the movement tweeting and posting trying to win more business....
The Vast Research Conspiracy
All it takes to sell anything to most car dealers is a report starting with the words… “Our most recent research shows that …” We are such suckers for misinformation disguised as valid research. All I have to say about that is my own research shows that most recent...
Dealership Solutions: 10 Things To Know After Hiring Millennials
There has been an abundant amount of buzz surrounding millennials the past several years. The media keeps releasing articles and reports, telling us all about this young and ever growing piece of the workforce. Granted, this is essential information if you’re hiring...
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