Marketing & Advertising
Becoming a Better Professional
Think back over the last 90 days and write down three on-the-job situations or career-related events that made you proud of yourself as an F&I professional. Now, what were the sources of those proud moments? Were they based on any of the activities listed below?...
Third Party Automotive Leads Are Like Tainted Wine
Today, I am joining with Jeff Kershner, and automotive professionals who have voiced their concerns, to raise national awareness and energize the discussion of third-party lead quality. Can auto dealers work together for change? It is my hope that once dealers...
5 Fantastic Automotive Technologies That Are Emerging Fast
Cars were originally designed as means of getting from point A to point B, and although their primary use remains the same, the way they get it done changed quite a lot. Technology plays an important role in the evolution of cars, and we’re not talking about your...
Maximize Marketing Reach: A Glance At The Customer Is All You Get
The window of opportunity to get a browsing consumer’s attention is a very small one — and increasingly it is a window viewed on the even smaller window of a mobile device. A glance is all you get to win them in both time and space. While it’s great to have increasing...
Car Buying Trends Show Service Is the Future of Dealerships
No one doubts the average age of vehicles on the road has gone up. The current average vehicle is 11 years old and trends in consumer purchases indicate this statistic isn’t going to change any time soon. In fact, indicators suggest average vehicle age might increase....
Get Personal to Improve User Experience
Let’s face it, Google has spoiled us rotten. Seventy-four percent of us gets frustrated when a site doesn’t address our needs. The second an inquisitive thought pops up, we are heads down, typing into a search bar as fast as we can. The good news, technology always...
Salespeople: Use the CRM and Make More Money!
Dealerships often struggle with one particular part of customer relationship management (CRM) systems: sales employee buy-in. It takes dedication and hard work for members of your sale staff to fully participate in the system. When the staff does fully embrace your...
Building a Best Place to Work
Just imagine walking through the doors of your dealership noticing the happy and smiling faces of your staff. Your customers are providing rave reviews about your dealership and the service department increased business by 30%. Cars are flying off the parking lot and...
Nice listing. What’s next?
As consumer shopping behavior continues to evolve, so should your sales model. It’s important to determine your online needs so you can capitalize on changing customer expectations. And to start, you need to ask yourself a few questions. For example, what online...
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