Marketing & Advertising
Why the Phone is Still More Powerful than the Internet and Social Media, Combined.
In the automotive world your connections to people are everything. The Internet connects everyone on this planet instantaneously. Social media like Twitter, Facebook, Google+, YouTube and LinkedIn are being used multiple times a day to catch up on the latest news,...
It Starts and Ends with the Car
Today’s poor-credit customer has more financing options available to them than just Buy Here-Pay Here. Recent market conditions have reached a point where smart dealers are focusing as much on customer retention as they are on sales generation and that increased focus...
The Future of Auto Marketing Could Be a Little Creepy
If the automotive industry can be seen as a bellwether for digital marketing, get ready for some seriously precise targeting that straddles the line between powerfully scientific and creepily intrusive. During a lively presentation at the J.D. Power Automotive...
Why Social Trumps Search for Paid Inventory Shopper Traffic
It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have typically struggled with is the lack of transparency in this area of digital marketing. Dealerships have blindly set budgets not even...
Creating and owning the customer experience
As every dealer knows, our industry has changed dramatically due to the explosion of the internet and mobile technology. Savvy dealerships have responded by making their websites mobile-friendly and moving more of the purchase steps online. But now there’s another...
10 Things Auto Dealers Need to Know About Mobile
Our world is becoming more dynamic, fluid and most certainly mobile. Wi-Fi, cellular 4G LTE, Near Field Communication (NFC), and Bluetooth connectivity have moved many of us into an untethered world. Millions of people are using mobile devices daily to access the...
The Bill of Rights for Car Dealerships
When you walk into your local barber/hair salon to get a haircut, you know you are dealing with a certified professional. This individual has acquired a license, passed a certification process, and received hours of training to trim or style your mane. Similarly, when...
Amelia Island 2015: There has to be some FUN in this business!
By now those of you that read my stuff regularly know that I’m a big fan of old cars, especially race cars, and the Amelia Island Concours is the best in the country for this venue, now celebrating 20 years and going strong. Every year Ed Kovalchick and I spend a long...
Upcoming Webinar: Discover Four Ways to Win Shoppers in the Age of Transparency
Today’s car shoppers have unprecedented access to information to support their car buying process. The availability of data and information across the value chain is steadily increasing. Consumers know more about auto specs, discounts, performance, and quality than...
Join us for Digital Dealer Las Vegas 2021