Marketing & Advertising
Selling to Women: Cars Aren’t Power Tools
When it comes to buying a car, women have a myriad of choices in both the car and the purchase location. Women’s buying habits differ substantially from men’s, and understanding these differences
Neuroscience and How it Impacts Selling Cars to Women
Even if everyone at your dealership is thoroughly trained and experienced in selling cars, you may be surprised at the number of times a potential successful sale with a woman prospect falls through.
The Emerging Buying Power Of Women
What if you had access to real-time analytics regarding the top reasons women buy at your dealership? Or, more pointedly, why women leave your dealership after they visit and don’t return?
Results Driven Digital Marketing: Capturing Additional Service Revenue
According to the National Automobile Dealers Association (NADA), auto dealership service and parts sales in the U.S. grew to more than $91 billion in 2014, and service revenue averaged nearly $6 million per dealership. At 46 percent gross profit, this business was...
F&I’s Shifting Paradigm
Physicist, historian and philosopher Thomas Kuhn fathered, defined and popularized the concept of a “paradigm shift” in the 1960s. He argued that advancement is not evolutionary but rather a “series of peaceful interludes punctuated by intellectually violent...
3 Reason to Stop Believing the Millennials Lie
There is no escaping the love affair with Millennials. Everyone has an opinion on them and how they want to be sold and marketed. Every thought leader is giving their strategy on how to attract them. Every vendor is using Millennials as the reason the newest gadget is...
5 Ways to Sell More Cars on Social Media
Facebook has eclipsed its first decade in business and Twitter has joined it in the upper echelons of hot, publicly traded companies, marketers in the automotive industry are continually pondering if social media really helps them sell more cars. It depends on whom...
Reputation Management Need to Know
Solid management of your reputation can result in real business growth. Word of mouth means everything in the business world, and having a great reputation can really impact that word of mouth in a positive way. You will also want to protect your reputation. Keep...
5 Secrets To Getting Subscribers To Forward Your Emails
Social sharing gets a lot of attention — in large part, because it’s relatively easy to measure — but the all but invisible email forward can be just as powerful for brands. Whereas social sharing is public, diffuse, and powerful at driving top-of-the-funnel...
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