Marketing & Advertising
The Trickle-Down Effect: How Violations of Federal Laws Can Trigger Violations of State Laws
Federal and state laws, and how they play off of each other present a combination of potential liabilities for dealerships. And, dealers need to be aware of these interactions of liabilities to help avoid
Do You Have a Mentally Tough Team?
Mental toughness is a topic widely discussed in athletics, but less often in business. Yet, mental toughness in any job or industry is at least as important to sustainable success as it is in sports.
Automotive Digital Marketer’s Problem: Diminishing SEO/SEM Returns
No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last year. What happened? As a digital marketing professional, how is it your budget gets bigger
AutoLoop Adds New Advanced Marketing Module to Industry-Leading CAR-Research XRM Platform, Plans to Introduce System at NADA 2016
CLEARWATER, FL – April 1, 2016 – Calling the latest development to its CAR-Research XRM platform a “supercharged email marketing solution,” AutoLoop, LLC, the leading provider of auto industry marketing and customer relationship management solutions, announced today...
Black Book Announces Distribution Agreement With Promax To Market Bullseye Prospecting
Lowers Dealer Marketing Costs; ProMax to Distribute Platform to Dealers Across U.S. LAWRENCEVILLE, GA (April 1, 2016) – Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today...
How to Make Your Dealership Stand Out
When devising a strategy to accomplish these objectives, it is crucial to identify universal trends in consumers’ retail preferences, and align your dealership’s sales techniques appropriately.
3 Ways the Cloud Can Improve Your Customers’ Ownership Experience
Customer retention: You know it matters. In fact, for 64% of you, it’s already your top priority. And when it comes to the best way to achieve that goal, the facts are clear.
TradeRev Creates New Benchmark for Dealer-to-Dealer Technology with Launch of its Newest Version
Toronto, Ontario, March 21, 2016 — Changing the auto remarketing game for dealers across North America since its launch in 2009, TradeRev, a Toronto-based provider of a revolutionary mobile vehicle appraisal and auctioning system for dealers, has officially unveiled...
The Biggest Security Threat to Auto Dealerships is the Employees, Warns Helion
Timonium, MD – March 21st, 2016– Helion Automotive Technologies, a leading provider of information technology (IT) solutions to auto dealerships, warns that the biggest security threat to auto dealerships is the employees. International crime organizations are...
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