Marketing & Advertising
David Rikess joins ZMOT Auto (Cardinale-Group) as Manager | Retail Performance
The Cardinale-Group of companies is pleased to announce that David Rikess has been named Manager | Retail Performance of ZMOT Auto, effective immediately.
5 Ways to Figure Out What the Heck to Post on Facebook
Every time I meet with new clients or speak or do a workshop, someone inevitably asks me, “What the heck do I post on Facebook to attract more customers?” The answer is a simple one but not so easy to find.
Should ROI Be Attached to Every Marketing Activity?
While I do believe that trying to seek out a specific ROI on every single activity can become exhausting and demoralizing for most marketers, it’s true that marketing (as a whole) can and should be able
10 Ways to Turn a Lead Into a Sale
You are literally wasting your time and money if you can’t turn a lead into a sale. Two of the most common reasons prospects don’t end up buying include:
3 Tips for Creating a Killer Testimonial Video
Ever since reviews have risen in popularity, dealerships have mostly focused on written reviews — they were the most prominent in search engine results and on third party sites.
The Law of Reciprocity & Retail Automotive
It’s no secret that the emergence of the digital age has leveled the playing field in the front end of the car business. Customers now have ready access to a plethora of information.
KAR Auction Services Names Mike Eliason Vice President of Investor Relations and Treasurer
KAR Auction Services, Inc. (NYSE: KAR), a leading end-to-end vehicle remarketing services provider, today announced that Mike Eliason has been named vice president of investor relations and treasurer.
Family Matters in Car Dealership World
Greg Miller, son of the late iconic dealer Larry Miller, has bought his first dealership on his own – from another iconic dealer, Bob Baker who at 84 is just about out of the business after a long career.
The "90 Day Wonder"
I want to take a couple of minutes to discuss with you the phenomenon affectionately known as “The 90 Day Wonder”. For those of us unfamiliar with this phenomenon, let me ‘splain it to you.
Join us for Digital Dealer Las Vegas 2021