Marketing & Advertising
Desperately Need Auto Body Technicians? Get Involved Earlier in the Process, Industry Figures Say
By the time your collision repair workplace has a vacancy, it might already be at a hiring disadvantage, industry figures suggested at the recent CIC week.
Repositioning Your Reconditioning
You pride yourself on the quality of your used car inventory. You ensure your customers that each pre-driven vehicle is sales-worthy, and it is because you have made it so. Every vehicle, whether they
Black Book Agreement With Digital Powersports Fuels Stronger Leads For Dealers
Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced an agreement to be a valuation data
PRECISIONmobile GPS Targeted Marketing Program Nominated For 2016 Dealer Marketing Technology Leadership Award
CarClick360.com announced today that their PRECISIONmobile GPS Targeted Marketing Program has received a nomination for a Dealer Marketing Technology Leadership Award in the Mobile
Black Book Unveils Pulse of Lenders Survey & 2016 Outlook
Black Book® today released results of its recent survey taking the pulse of the lender community on the strength of the automotive market, use of data and their outlook for 2016.
A New Startup Is Taking Used Car Leases Mainstream
If you’ve ever wished that leasing a car or buying a used one was easier, your wish might be about to come true thanks to a San Francisco startup Beepi.
How The Tesla Model 3, Chevy Bolt Will Drop Used EV Prices And Be Great News For Everyone (Except Current Owners)
With the Tesla Model 3 formally announced and Tesla Motors [NASDAQ:TSLA] taking scads of deposits, some have heralded this as the moment that the electric car becomes available to everyone.
Don’t Post Pictures Of Your Customers Online Without Reading This
Businesses and marketers have received the message: visual content sells. One photo can speak volumes about a brand, catching the attention of consumers much more effectively than text-based content.
When Does Customer Engagement End?
Adhering to the belief that “customer is king” means more than providing top-notch frontline customer service today. It is not simply about delivering the most innovative products or services anymore.
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