Marketing & Advertising
Customer Service 101: Why Your Fellow Employees Might Be Your Most Important Customers
Imagine, if you will, it’s 5:25 p.m. nearing the end of a busy workday. A colleague is rushing to get an important package shipped out to client, and can’t find the right type of packing materials anywhere
Black Book: Both Cars and Trucks See Increased Depreciation Over Last 12 Months
According to Black Book® data, the average price of a used vehicle for model years 2010-2014 depreciated by just -0.1% during April, signaling what is usually the last strong month of the spring season.
Difference in Price – New vs. Used Lease
National online auto lease marketplace, Swapalease.com, recently conducted a comparison of monthly payments on two popular trucks today, a 2016 GMC Yukon 4WD SLE, and a 2016 GMC Sierra
Black Book and HP360 Sign Distribution Agreement to Market Bullseye Prospecting for Automotive Dealership Clients
Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with HP360
Used Car Market Insights – Week of May 4, 2016
This week’s Black Book Market Insights report identifies a potential new trend that may signal that the end of the spring market may be around the corner. Many car segments saw weakening retention,
A Dealer’s Evolutionary Velocity Journey in Used Vehicles
Nearly a decade ago, I met Brian Benstock, general manager and vice president of Paragon Honda and Paragon Acura in Queens, N.Y. At the time, Benstock thought he was doing pretty well in used vehicles.
Is Your Dealership Forward Thinking? Really?
How well does your dealership adapt to new techniques for improving sales? Do you adopt new strategies, or do you prefer to ‘do it the same way’? Is your dealership up-to-date on the latest buying trends
Alleged ECOA Violations and Dealerships: Will the Market Tip?
It’s the start of a new year, and like clockwork, the Consumer Financial Protection Bureau (CFPB), ever vigilant in self-promotion and use of press releases, announced in early February a settlement with
How to Stay Compliant When Offering Add-On Products
Largely because of technological advances, many of which were on display at this month’s NADA Convention, there have never been more opportunities for your dealership to present and sell add-on products to your customers.
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