Marketing & Advertising
Mary Lynch joins ZMOT Auto (Cardinale-Group) as Manager | Retail Performance
The Cardinale-Group of companies is pleased to announce that Mary Lynch has been named Manager | Retail Performance of ZMOT Auto, effective immediately.
Used Car Market Insights – Week of May 10, 2016
This week’s Black Book Market Insights report takes a comparative look at how car segments have performed year-to-date in 2016 versus the same period last year. According to Black Book data and analysis,
How Mazda’s New Recipe for Customer Loyalty Can Translate to Dealers
In a recent interview with Automotive News, Masahiro Moro, head of Mazda North American Operations, detailed Mazda’s plan to increase customer loyalty for both the OEM and its dealers.
Today’s Biggest “SuperCar” Bargains
Black Book’s Collectible Cars editor, Eric Lawrence, offers up the following bargains on exotic, high-end luxury and overall fun cars. Here is a listing of several cars, what they were originally priced at
5 Mega-Important Reasons to Create a Content Strategy
In a world where consumers choose to connect with the brands they love, and where smart, savvy companies want to be included in that choice, getting the right message to the right customer
What the Internet of Things Means for Car Companies
In the Internet of Things (IoT), formerly unconnected devices are wirelessly linked to the Internet so that they can report and collect data or automate systems. It’s fairly clear that the IoT will soon be
Time for a Change
Every dealership understands that the technician shortage has brought into question, how we do business. Several states across the country have new laws that state the manufacturer must pay retail
Automotive Marketing Automation – Myth and Facts
As a dealership, you’ve probably heard of marketing automation. I am going to bet though, that 90 percent of you have no clue what the term means.
What Women Car Shoppers Want
Women plan and coordinate the finances in the majority of U.S. households. They are the primary decision-makers, they manage household expenses and in essence are the family bankers.
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