Marketing & Advertising
NADA 2016: An Overview of the Market Ahead
This year’s AutoTeam America Buy/Sell Summit and CEO/CFO Forum at the National Automobile Dealers Association (NADA) Convention and Expo brought together several viewpoints on the state
Managing Data Security and Taming Your Biggest Risk
Data breaches and hacker access to confidential customer information is a growing fact of life. And not just for the Targets and Home Depots of the world. Your dealership and customer information
Adesa Names Steve Dudash Vice President of Dealer Services
ADESA, a business unit of KAR Auction Services (NYSE: KAR), announced today that it has named Steve Dudash Vice President of Dealer Services.
Lease Credit Approvals Mirroring Broader Consumer Confidence Trends
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit approvals registered a 69.9% approval rate for April, a slight bounce back from the pace of approvals (66.7%) seen in March.
New Vendor to Join DealerVault’s Network: L2TMedia
DealerVault’s Vendor Network allows third-party solution providers to actively support dealerships’ desire to take back control of their data. This platform creates a win-win for vendors and dealerships alike.
Leadership Heads-up: Pride Comes Before Destruction
A well-known proverb warns, “Pride comes before destruction, and an arrogant spirit before a fall.” For some reason, leaders who should know better seem to believe this principle doesn’t apply to them
Why Do Dealerships Still Run Display Ads Even Though They Suck?
If I told you 50 years ago that in 2016 newspaper ads would be virtually useless, billboards only served to distract motorists at 60 mph, and almost everyone tunes out or skips radio and TV spots
AutoLoop Partners with Recall Masters to Revolutionize Vehicle Repairs
Auto Dealer Service Departments can now Access Real-Time Vehicle Recall Information During Appointment Scheduling, Vehicle Check-In and Inspection Process
Does Your Content Strategy Look Like an Empty Fridge?
One of the common pain points companies suffer from is that, while a solid content strategy is integral to their revenue goals, creating and publishing quality content, with any kind of consistency,
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