Marketing & Advertising
How to Define, Identify and Build an Employment Brand for Your Dealership
When you consider the amount of money and effort dealerships devote to advertising, it’s clear they recognize the importance of a strong consumer brand is critical for success.
Do We Need Car Dealers And Used Car Salesmen In The Future?
Some reports say car dealers will cease to exist by 2025, while some believe the role is indispensable. I believe the answer to this question is “yes”, but…
3 Common Sense Tips to Help Motivate Your Employees and Save You Money
Many businesses with limited advertising budgets spend their money on the wrong advertising, promotion and lead generation programs only to obtain poor results and frustrations for their efforts.
Dealerships’ Biggest Cyber-Security Threat: Employees
But auto dealerships are also are being attacked. Hackers are targeting auto dealers, along with other service businesses, with sophisticated and targeted email scams designed to trick unwitting employees
6 Ways to Hire for Success
Hiring to get the body count up can be a recipe for disaster. Personnel expert explains why dealers and managers need to hire character first and credentials second.
5 Things Employees Say That Sabotage Customer Service And Drive Customers Away
Every hour your business is open, well-meaning employees sabotage your customer service experience and drive customers away. And they do it without any inkling that they’re doing anything wrong.
How to Differentiate Your Dealership during the Recall Crisis
Dealers are in for a wild ride. The next 5+ years will be filled with revenue from recall work; a shortage of technicians; shop capacity that can’t keep up with demand; parts availability issues; and, as a result,
What Would Your Customers Do If There Weren’t Any More Discounts?
Loyalty is a fickle thing. While your customer has consistently serviced their vehicle with you, when they get that $19.95 oil change coupon from your competition, will it go in the trash, or will they choose
RouteOne Honors Mike Jurecki For His Leadership
RouteOne thanks Mike Jurecki for his 14 years of leadership as he leaves the organization to become the Chief Executive Officer of FordDirect. Jurecki lead the formation of the RouteOne joint venture
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