Marketing & Advertising

Even before the National Highway Traffic Safety Administration expanded the Takata airbag inflator recall earlier this month, several of the large publicly traded dealer groups were encountering the

We all know the “neighborhood tire guys”. The local, independent service garages with an undeniable likeability. Usually family owned, extremely friendly, and free of corporate politics.

Service and parts represent $4.8 million in revenue for the average dealership. For every $1 of service revenue, the dealership adds an estimated $1 of profit to its bottom line

A survey of U.K. women drivers shows 96% want to see more females when they visit showrooms and vehicle-servicing facilities. At present, only 1% of vehicle technicians are female even as women