Marketing & Advertising
Don’t Lead a Horse to Water: Soliciting Online Reviews without Fear
Consumers are going on the Internet and browsing reviews of your dealership in ever increasing numbers in order to make a decision on whether or not they want to do business with you. Those review
10 Questions to Ask When Hiring a Social Media Manager
At some point in time in your dealership’s growth (and maybe that’s now), it’s likely you’ll recognize the valuable opportunities available with social media marketing and advertising.
ADESA Announces Management Promotions at Two Auction
Jay Hinchman, previously general manager at ADESA Las Vegas, and Geoff Parker, previously general manager at ADESA Cincinnati/Dayton, were both recently promoted to regional vice presidents to
5 Top Tactics to Build Stellar Customer Experience Prior to Sale
When does Customer Experience actually begin? Certainly, it’s in full force during the purchase transaction, but what many companies don’t realize is that Customer Experience begins in the weeks or
Collaboration Tools Will Transform the Customer Experience
In the last few years, technologies like social media, texting and mobile apps have transformed the way dealerships interact with their customers. But we’re not done yet. Not even close.
Report: Women Car Buyers and the Top Automotive 10 Brands
In its first analysis of the top 10 car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences. The report includes the top selling brands by units sold including
Interview with Keith McCluskey, McCluskey Chevrolet
McLuskey Chevrolet is one of the top Chevy stores in the country. Located in the Kings Auto Mall in Cincinnati, OH, the store with just under 300 employees is on track to sell nearly 7,000 new and
The Power of Service Drive Advertising!
In response to one of my previous articles for this magazine, I received an e-mail from a GM dealer thanking me for adding a minimum of five additional sales a month directly attributable to service
Your DMS and Data Diets
Why spend thousands trying to get a new customer instead of retaining the ones you already have? This is the reasoning behind CRM and Equity Mining software. You could apply the same logic to
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