Marketing & Advertising
Making Fans of Recall Customers: Nothing Worth Having Comes Easy
The subject of recalls has provided plenty of fodder for some in the media. Certainly, vehicle recalls are an explosive issue that places dealerships on the front lines of consumer anger and frustration.
![How to Maximize the SEO Value of Website Videos [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/05/header-flickfusion-maximize-SEO-400x250.png)
How to Maximize the SEO Value of Website Videos [VIDEO]
Flick Fusion Video Marketing is a pioneering video technology company, specializing in creating, managing, and distributing dynamic and cost-effective online and mobile video products on the world’s
Are You Ready for Pole Position? Driving Digitization in the Auto Industry
Car making isn’t only about the product any longer. It’s becoming a digital service game. Most OEMs recognize digitization’s power to transform their brands. But although many are partially digitizing key
EasyCare Appoints Rob Mirra as National Director of New Business
EasyCare, the leading independent provider of automotive ownership benefits and dealer services that help dealers create more passionate employees and customers, has appointed Rob Mirra as
Black Book Signs Bullseye Prospecting Distribution Agreement With Gauss Digital Marketing
Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with Gauss Digital
Used Car Market Insights – Week of May 24, 2016
This week’s Black Book Market Insights report shows relatively mild depreciation last week among the majority of car and truck segments. In fact, Sporty Cars, along with some vans, pickups and utilities,
The Automotive Marketing Home Run
The four bases that make up a baseball diamond can be directly related to the car shopper’s journey. We all know the path begins online. The final destination, or home base, is the dealership.
![Think Tank Tuesday : How to Tell Your Brand Story [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/05/header-ThinkTankTuesday-052416-400x250.png)
Think Tank Tuesday : How to Tell Your Brand Story [VIDEO]
Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make
Quick Reconditioning Spurs More Sales at Higher Profits
When I’m asked to analyze a dealership’s vehicle reconditioning department, it’s quickly apparent from my performance-report review who is running the show.
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