Marketing & Advertising
![Think Tank Tuesday : It’s All in the Detail [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/06/img-thinktank-allindetail-400x250.png)
Think Tank Tuesday : It’s All in the Detail [VIDEO]
When you’re creating your marketing strategy you usually have the bigger picture in mind. Often times, we lose sight of the smaller details. It may not seem that big of a deal but the things we overlook
Used Car Market Insights – Week of June 14, 2016
This week’s Black Book Market Insights report looks closely at which segments are continuing to face heavier-than-normal depreciation, particularly over the last month. Smaller cars, including the
How to Stop Vendor Finger Pointing
One of the most common frustrations I hear from dealership employees is vendor finger pointing. Have you ever experienced anything like this?
Winning Starts With WHY: The Critical Role of the "Why Factor" in the Auto Industry
Every business in existence knows what they do – or what product they offer and the associated features and benefits. Every dealership knows what they do best – which is obviously, sell cars
Turning the "Perfect" Opportunity into Goodwill and Car Sales
While car dealerships aren’t necessarily held in high regards by consumers, there are many dealers out there that are pillars of their community. Big hearted philanthropists who understand the sense
Why Sell, Service, Repeat?
According to a CNW research study, 86% of customers who regularly service their vehicles at the selling dealership become repeat vehicle buyers.
New to Content Marketing? Start Here
Unless you’ve been stranded on a desert island somewhere, content marketing has likely been on your radar. If you’re new to content marketing, things can get a little hazy, especially if you’re someone
DealerSocket Amps up Spotlight on Independent Dealers with Six New Product Demonstrations at NIADA Convention
DealerSocket, a leading technology provider with a growing focus on Independent dealerships, has ratcheted up its solutions for this specialty market with a jam-packed schedule of new product
5 Pointers To Preserve and Protect Profitability As You Acquire Used Vehicles
If you pay too much for an auction or trade-in vehicle, you’ve shrunk the spread between your costs to acquire and recondition the unit, and its retail selling point. Conversely, if you “steal” a car
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