Marketing & Advertising
A Call for Improved Effectiveness and Efficiencies in Human Capital Management
If a new or used car manager made the wrong decision nearly 75 percent of the time, chances are pretty good that individual wouldn’t be working very long at your dealership.
![Creative Marketing Tips and Tricks For Dealerships [EXCLUSIVE VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/07/img-creative-tips-400x250.png)
Creative Marketing Tips and Tricks For Dealerships [EXCLUSIVE VIDEO]
By fusing creative marketing, public relations, videography and social media, a dealership can leverage trending conversations (in this case children and pets being left in hot cars) to create what
How Due Diligence with Recalls Can Pay Dividends
In my past few blogs, I discussed the various areas in a dealership that are affected by the current recall epidemic, compared the differing viewpoints about recall repairs from dealers
What’s Really Going On in an Open Floor?
Let’s get to the point, the argument that many dealers make against having a Modern Sales Floor (closed or managed floor) is very basic – the aggressive guys will be stifled and the dealership
Effective Leadership – More Brinkmanship – Less Chickenship
Catchy title, eh? Recently I was asked to write a column for a major auto manufacturer helping to define effective leadership as I see it these days. That really got me to thinking about the importance
Ficosa Wins a Contract to Produce for the First Time the Electromechanical Seat-Adjustment System
Ficosa, a top-tier global provider devoted to the research, development, manufacturing and marketing of high-technology vision, safety, connectivity and efficiency systems for the automotive
Getting Into the Weeds – Five Levers of Expense Management© to Reduce Costs
Organizations looking to reduce costs usually are not really sure how to attack the problem, so they begin with headcount reductions, looking at ways to reduce services and supplies, and of course
DMS Technology – What is your Platform?
A political platform is like the second verse of the Star Spangled Banner; everyone knows it’s there, but nobody knows the words. We could say the same for DMS technology. What is your DMS’s platform?
Are Your Players Sitting on the Bench Or All-Stars?
Sales Team development in quite a few dealerships across the country still strains the boundaries of obsessive research unveiling the drastic need for “individual” salesperson’s development.
Join us for Digital Dealer Las Vegas 2021