Marketing & Advertising
How Long Should a Phone Call Be in Your Dealership?
Your website and inventory are stellar, your reviews are impeccable, you’ve caught a potential customer’s attention, and now they want to use the phone to get to know you better.
Gen Z Buying 6.5 Times More Used Cars Than New
Shoppers age 18 to 24, or Generation Z, buy 6.5 times more used cars than new cars, according to an analysis of Polk vehicle registration data analyzed by Edmunds.com. While it’s not surprising
How Can Auto Auctions Improve Dealer Confidence Online?
For some dealers, there is a blatant resistance to buying vehicles online. The auction experience is a time-honored tradition. It is very important to be able to kick the tires, listen to the engine,
Jumpstart Automotive & Ipsos Connect Unveil Latest Auto Shopper Study Showing How Demographic Audiences Research and Purchase Vehicles
Jumpstart Automotive Group, an expert automotive marketing and advertising company, today unveiled its latest auto shopper study in collaboration with Ipsos Connect
9 Signs You’re an Automotive Marketing Dinosaur
1. Believe you need more traffic on your website 2. Believe stimulus is synonymous with attention 3. Believe your internet department needs more leads
Build Your Brand With Social Selling Part II
When dealerships are focused on social selling, they’ll be able to increase employee engagement, as well as boost their bottom lines.
The Auto Defect Cited in Death of ‘Star Trek’ Actor Is Getting a Quick Fix
Fiat Chrysler Automobiles said on Wednesday it is speeding up its software fix for 1.1 million recalled vehicles for rollaway risks like the recalled Jeep Grand Cherokee involved in the death
Supreme Court Rules in Favor of Dealers in Overtime Pay Dispute
In a 6-2 decision issued this week, the Supreme Court vacated the 9th U.S. Circuit Court of Appeals’ ruling that service advisors qualified for overtime pay because they were not considered
Used Car Market Insights – Week of June 28, 2016
This week’s Black Book Market Insights report shows how the entire car and truck market showed broad declines this past week, with the exception of small pickups. The report also takes a close
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