Marketing & Advertising
Dealers Light on Website Service-Department Content
Auto dealership websites typically go heavy on vehicle sales, light on service-department offerings. That should change, at least somewhat, says Denim Simkins, a regional fixed-operations
Differences Aside, Dealers, Automakers on Same Team
Dealer-automaker relationships can get strained at times, but companies such as Nissan, which has not scored particularly high on recent dealer-satisfaction scores, are trying to make things better
The Merging Worlds of Technology and Cars
The line between the technology and automotive industries is blurring. The rise of rideshare companies such as Uber and Lyft means that transportation is being tied ever more closely to your cell phone,
AUTO FOCUS: Preparing for an Automotive Downturn
The strong recovery over the past seven years was a welcome antidote to the economic downturn of 2008-2009, when vehicle demand and production fell off a cliff. It is worth briefly reviewing
![The Facts and Myths Said About Salespeople on the Phones [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/06/img-facts-v-myths-400x250.png)
The Facts and Myths Said About Salespeople on the Phones [VIDEO]
Automotive salespeople aren’t good on the phone. Is this the common thought because salespeople aren’t naturally wired to talk on the phone? Or maybe because salespeople thrive in the face
Injecting the Power of Video into Your Content Marketing
Video content has pretty much become the preferred medium for consumers. Social media platforms increasingly give video content preferential reach and content producers have adjusted
Food is the Way to a Man’s Heart…But Not That Kind of Food
This common saying is certainly one that everyone knows. And, whether it’s true or not, has endured time. Why? Because someone cooking for you is an intimate act that is satisfying and elicits
The Road to Credit Card Security
In the months leading up to the October 1, 2015 “deadline” for converting to chip-enabled credit cards, consumers generally welcomed and prepared for the change as it promised more secure
Hard-Charging Dealer Tries to Make It Fun
Some dealers shun subprime customers, treating them as undesirables. But Scott Simons insists, “You can do special finance with class.” He does so not only out of respect, but also because it
Join us for Digital Dealer Las Vegas 2021