Marketing & Advertising
To Sell More Cars, You Need to Get Personal
The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell
Used Car Market Insights – Week of July 6, 2016
This week’s July 4th holiday version of the Black Book Market Insights report shows how smaller and mid-size car segments are continuing to lead with some of the largest depreciation rates seen in a while.
A Value Realization Strategy to Accelerate Sales up to $6 Million
Is your dealership cultivating the right data from your women customers? If not, what if doing so could add incremental sales of up to $6 million per year?
How to Build on the Boom in Showroom Finance
This February, the rolling 12-month total of new cars financed by members of the Finance and Leasing Association (FLA) by consumers in dealerships passed the one-million mark for the first time.
GM Financial Keeping Close Watch of Leasing Volume
General Motors Financial rolled out its North American vehicle lease program during the second half of 2014 and became the exclusive provider for the parent automaker — assuming captive
Why Are Alt-Fuel Cars Flying Off Used-Car Lots?
Gas may be cheap, and trucks and SUVs may be the darlings of the day among new-car buyers, but those shopping in the pre-owned arena – consumers who are already attuned to saving some dough
Between 30 Seconds and 2 Minutes – Makes ALL the Difference
Recording and sending personalized walkaround videos to potential customers is a new strategy for many dealerships, therefore best practices have only recently emerged. As a result, dealers
How to Tame The Latest Facebook Algorithm Updates & Rule the School
Facebook announced a number of tweaks to the newsfeed algorithm a few days ago. These changes will improve users’ experience and penalize companies who continually publish poor quality content.
ADESA Indianapolis Raises More Than $34,000 for JDRF
ADESA, a business unit of KAR Auction Services (NYSE: KAR), today announced that the ADESA Indianapolis auction recently hosted two charity events. Together, these two events raised more than
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