Marketing & Advertising
How the Future of Advertising Is in Servicing the ‘Moment’
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
Holman Automotive Finalizes Acquisition of Kuni Automotive
Holman Automotive, of Maple Shade, New Jersey, has completed its acquisition of Kuni Automotive, of Vancouver, Washington. The Kuni Automotive dealerships located in Washington,
Libra Systems Adds DealerSocket Integration
Libra Systems has announced that it has integrated with DealerSocket. The partnership, the company stated, enables a more efficient workflow for users of DealerSocket Dealership Desking
When Sales and Desk Managers Quote Payments
In the not-too-distant past, regulatory oversight of the vehicle-acquisition and -funding processes didn’t start until the customer was turned over to the F&I manager. Not so today. When a prospective
It’s Time to Communicate Like a Boss
If you want to capture the attention of shoppers in today’s market, communication should be one of the sharpest tools in your toolbox. Remember the days of desk phones and tangled cords?
This Week in Social Media News: Week of July 11, 2016
The new Snapchat Memories feature is a way for users to save Snaps and Stories on the popular app, allowing them to create personal collections of favorite moments.
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How to Increase Conversion on Your Website [VIDEO]
This week on Think Tank Tuesday, Paul discusses the steps you should be taking to increase conversion and traffic on your landing pages, and it’s more than just a “Thank You” page. After
Communication Drives Dealership Success
When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with your
Are Your Veteran Sales Reps Knocking out Your New Hires?
Finding quality sales representatives takes a lot of work and patience. Advertising, screening, interviewing, and training takes up valuable time, energy, and money. What happens when your
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