Marketing & Advertising
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Think Tank Tuesday : Are You Missing the Bigger Picture? [VIDEO]
Nan Mossey takes over for Paul in this week’s Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world. From getting more PDP views to customer reviews,
Game Industry Veteran Brian Wiklem Tapped to Present Future of Virtual Reality at Digital Dealer 21 Conference
izmocars, the leading producer of interactive media for the automotive industry, has announced Brian Wiklem, Director of izmofx, has been selected as a speaker for the Digital Dealer 21 Conference
AutoPayPlus Debuts New Features to Help Dealers Service F&I Customers
AutoPayPlus launched new program features today that are designed to help auto dealers provide greater service options to their F&I customers. The company’s online calculator now
Social Media and Security: This Could Be Important!
These days, most companies have a social media presence. Some are healthy and vibrant, while others merely exist. Regardless of how well any particular company presents itself on these channels,
The Difference Between Lease Incentives vs. Finance Incentives
Incentives on a lease and purchase often vary, and the vast majority of car shoppers do not realize this difference. Finance Incentives Options (2 of them) are usually: Option of cash rebate
Work Truck Solutions Partners with The Reading Group to Provide Online Bailment Pool Inventory for Dealers and Distributors
Work Truck Solutions, the first online platform that enables commercial inventory searches by body type and chassis, is pleased to announce a new partnership with Reading Truck Body, LLC,
Reap the Rewards of a Changing Market
These past few years have been pretty good to the automotive industry. There are fewer dealerships, larger markets, more customers to serve, and last year we had record sales. But, the future
Think Like your Customer: Transform the Transaction Process and Boost Your Bottom Line
The current dealership sales and finance process was built by dealers, for dealers. Not consumers. There are a lot of critics that say the automotive retailing is the largest broken industry in the world
Can You Handle the Truth about Automotive’s Toughest Issues?
As a long time attendee of the Digital Dealer conferences, I have found that dealers on the front lines come seeking answers to the difficult problems they face each day. Their desire is to find
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