Marketing & Advertising
Opinion: U.S. Car Buyers Fed Up With Outdated Dealer Practices
re American car buyers prone to buying new automobiles right off of dealer lots because they are too impatient to wait a few weeks for a built-to-order car?
Millennials, Seniors Lead Shift in Mindset over Car Ownership
More and more people seem to be questioning the value of car ownership, and millennials and seniors appear to be at the forefront of this trend.
The Coming Slowdown in Auto Sales and Advertising
For six years now, auto sales have been booming, and auto advertising right along with them. But that’s unlikely to continue
A Big Old Can of Nonsense: Who Needs Loyal Customers Anyways?
With all of the recent epiphanies that thought leaders in ours and other industries that businesses should be spending time and effort cultivating relationships, spending money and basically
New Customer Growth Drives Spireon Momentum in 1H 2016
Spireon Inc., the leading provider of aftermarket GPS-based vehicle telematics and Business Intelligence solutions with over 3 million active subscribers, today announced it has achieved its
Stop Toxic People From Derailing Your Car Dealership
As a leader, you must understand the impact of Toxic People and have the wherewithal to excise them from the organizations you lead…
3 Steps to Comprehensive Compliance Training
Auto dealerships that are not compliant feel the impact directly in terms of their loss of profits and reputation. Without a comprehensive compliance training program, car dealers’ bottom lines
Airbag Recalls Mean Unsellable Cars Pile Up At Dealerships
Auto dealers have thousands and thousands of mostly used cars they can’t sell until they perform recall work on Takata-brand air bags
Video: The New Showroom
It’s no secret the world has changed in terms of how consumers are researching and buying cars today versus just a few years ago. Multiple studies have shown that the average consumer visits
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