Marketing & Advertising
Top Auto Retail Groups Compared
In 1970 you could walk into your local Dodge dealer and buy a new Challenger with a 425-horsepower Hemi. Today you can still buy a Dodge Challenger, but now it is powered
KAR Auction Services Promotes Stacey White to Senior Vice President of Enterprise Optimization
KAR Auction Services, Inc. (NYSE: KAR), a leading end-to-end vehicle remarketing services provider, announced today that Stacey White has been promoted to senior vice president
The (More) Important Role of the Capital Markets in Auto Retail Buy/Sells
The financial markets, and in particularly bank lending, play a particularly important role in today’s buy/sell market. Certainly, macro-economic trends such as interest-rates, economic growth,
4 Business Lessons We Learned from Willy Wonka
This week brought the unfortunate news that film legend Gene Wilder had passed away at age 82. He was famous across the globe for roles in Blazing Saddles, Young Frankenstein,
3 Ways Entrepreneurs Can Capitalize on the new ‘Amazon Vehicles’
Amazon has just launched a new hub, Amazon Vehicles, which allows customers to research and compare automotive vehicles, parts and even accessories online.
What Exactly IS a Virtual Visit?
The question seems easy enough to answer. It means going to a website and viewing a plethora of photos or videos. Pretty simple. That’s because nothing has truly changed
LotLinx® Releases the First Report to Analyze the Impact of VDP View Distribution on Sales
In a first-time analysis of VDP view distribution, automotive digital marketing technology provider LotLinx® has found cars that receive 30 VDP views in 30 days sell more quickly than those
Your Customer’s Road To The Showroom
Throughout their shopping process,customers expect a seamless experience that is individualized, impressionable, and with continuous support regardless of what channel they are
So You Want a Modern Recon Department
If you recondition 75 or more a month, the effort should turn a profit for the dealership, not leak it, as so many reconditioning department processes unfortunately do.
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