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Conference & Expo: September 22-23, 2026
DealerPoint: April 5-7, 2027

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Marketing & Advertising

For Maximum Revenue You Must Get Emotional

For Maximum Revenue You Must Get Emotional

Many businesses, including the automotive industry, have a strong focus on creating a better customer experience through technology. In fact, technology has transformed the customer

Used-Car Firms Kick Ads into Gear

Used-Car Firms Kick Ads into Gear

As used-car retailer Carvana makes a push into the local home turf of industry leader CarMax, the two companies are taking to the airwaves to distinguish themselves to consumers,

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