Marketing & Advertising
Why Ain’t Lefty Productive Enough?
After teaching hundreds of dealer management classes here and abroad, which included calculating how productive the service technicians were; I determined the average Dealer
Grow and Nurture a Customer-Satisfying Digital F&I Experience
Here is how F&I’s future spreads out before us, either a choice to migrate to global functionality with new methods of interactivity – or continue with painfully piecemeal-driven
Balancing F&I Pricing with Customer Satisfaction Will Increase Dealership Profits
Car dealers know that increased sales result in a rise in profits. Every dealer is looking to improve his or her bottom line. However, to remain competitive and establish a positive reputation,
Breaking “The Rule of All”
Most F&I Managers have probably heard “The Rule of All” which means present “All products, to all customers, all of the time.” This was sound advice fifteen years ago when we only
Silicon Valley Takes Dealership F&I with Digital Storefronts!
Silicon Valley is emerging as the biggest competitor—and greatest threat—to traditional auto dealers, offering evidence that it’s time for everyone to wake up, take notice, and take action.
How to Connect with Customers in the F&I Office
Often, when giving presentations to customers, F&I managers focus on product features and benefits. They talk about what it is, how it works, what it costs
3 Reasons The “We Pay Too Much At Auctions” Complaint Falls Flat
It’s not uncommon for dealers and used vehicle managers to complain that “we have to pay too much” to acquire auction vehicles.
5 Things Facebook Knows About Your Next Customer
As a dealer, what’s the initial goal when interacting with a new prospect entering the lot? Building rapport, gaining trust and qualifying intent are most likely top of mind.
Overwhelmed by Social Media Marketing? Stay Grounded with 3 Essential Tips
Social media marketing isn’t new anymore but many dealers are still struggling to make it work. Delivering a relevant, consistent message to fans accelerates a better online reputation
Join us for Digital Dealer Las Vegas 2021