Marketing & Advertising
Using Big Data to Gain More Market Share
How much time a day do you spend cruising the Internet on your computer and mobile devices? Two hours, 6 hours, perhaps 8 hours? The average American spends over 11 hours a day online
Why You Should Test, Hire and Fire For Attitude
Imagine two candidates for a sales position. One has a great attitude and great people skills, but doesn’t have the greatest sales record. The other candidate could sell snow to an Eskimo,
Sales and Service Disconnects: Back to the Basics
It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to begin
What to Do with the 5 Must Have Types of Video Content
In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition,
New Research Reveals Why People Buy New Cars
New data from Car Keys sheds light on what influences people to buy new cars, how they decide on a model and what dealers can do to better encourage a sale.
RouteOne Powers Automated Booking of Toyota Financial Services eContracts
RouteOne and Toyota Financial Services (TFS) bring Toyota dealers the ability to automatically book TFS electronic contracts with no human interaction. This technology,
Used Car Industry Ranks Lowest for Trust with Consumers
The car classified website’s September Market Report showed that only seven per cent of UK consumers who were quizzed claimed to trust used car dealerships.
Carfax Spots More Flood-Damaged Cars on Road
More than 271,000 cars reported as flood damaged by a state’s Department of Motor Vehicles, insurance companies or other entities are back in use. That’s a nearly 30 percent increase
Survey Says…Consumers Hate Your Dealership
This summer, Beepi, along with the Harris Poll, conducted a dealership survey attributed to the American consumers’ attitude towards car dealerships
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