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Marketing & Advertising

Phone-Ups that Show-Up

Phone-Ups that Show-Up

Every time I ask a group, whether it be dealers or salespeople, what the goal of a sales call is they tell me it’s to “set an appointment.” No, it’s not! Let me explain with two scenarios.

US Government Outlines Policy on Self-Driving Cars

US Government Outlines Policy on Self-Driving Cars

It’s not out of the realm of possibility for fully self-driving cars to hit public roads in the next few years, what with Google, Tesla, Uber and other big-name companies working on the technology

Upside of the Sell-Down Season

Upside of the Sell-Down Season

Fall is finally here. And just like you can’t escape the cooler weather and shorter days, dealers can’t escape the start of the sell-down season.

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