Marketing & Advertising
Manufacturers Cease Allowing Dealers to Brand Social Media Content – Huh?
I bet that title got your attention. Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events.
The Customer Survey That Changed A Dealership’s Digital Destiny
Jeff Running is the E-Commerce Director of Fremont Motor Company, an 11-store group based in Lander, Wyoming. 5 years ago, Jeff decided to ask every customer a set of 8 survey
J.D. Power Oz Says Satisfied Buyers Look Past Price
J.D. Power found significant disparity in satisfaction levels when examining customers’ choices of their dealer. Among customers choosing their dealer based on getting a good deal,
More Internet Users Take Express Lane on Car-Buying Journey
But that’s changed. Car consumers today go to fewer websites, and instead rely more on search-engine marketing as an express lane on their car-buying journey.
ADESA Announces Management Changes at Four Auction Locations
ADESA, a business unit of KAR Auction Services (NYSE: KAR), today announced changes to its auction management teams at ADESA Houston, ADESA Memphis, ADESA Seattle
Automotive Industry Trends: IoT Connected Smart Cars & Vehicles
BI Intelligence, Business Insider’s premium research service, expects 94 million connected cars to ship in 2021, and for 82% of all cars shipped in that year to be connected. This
5 ‘Tells’ of a Lying Job Candidate
A few years ago, I was at a backyard barbeque when someone asked me what I do for a living. I jokingly responded, “I sit in a chair while people lie to me.” See, as a human resources professional
NADA Chairman: Tesla Model Wouldn’t Add Up for Most Automakers
Dealers spend a lot of money on facilities, service and sales training and inventorying cars and trucks. Those are costs manufacturers would have to carry on their books if they insist
This Week in Social Media News: Week of October 10, 2016
This is a communication and collaboration network tool that aims to make work just as addictive as social media. The belief is that employees will be engaged when using the product.
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