Marketing & Advertising
Automotive Marketing 101: Best Practices for Your PPC Campaign
Did you know that 71% of people looking for a new vehicle research online, and 86% of those people repeat the same searches multiple times throughout their car-buying journey?
Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success
Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,
Car Shoppers Feeling Web-To-Showroom Disconnect
More and more people are looking for their next vehicle online. That’s changed the nature of brick-and-mortar shopping, with many buyers starting the process digitally and finishing it at the dealership.
Manufacturers Cease Allowing Dealers to Brand Social Media Content – Huh?
I bet that title got your attention. Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events.
The Customer Survey That Changed A Dealership’s Digital Destiny
Jeff Running is the E-Commerce Director of Fremont Motor Company, an 11-store group based in Lander, Wyoming. 5 years ago, Jeff decided to ask every customer a set of 8 survey
J.D. Power Oz Says Satisfied Buyers Look Past Price
J.D. Power found significant disparity in satisfaction levels when examining customers’ choices of their dealer. Among customers choosing their dealer based on getting a good deal,
More Internet Users Take Express Lane on Car-Buying Journey
But that’s changed. Car consumers today go to fewer websites, and instead rely more on search-engine marketing as an express lane on their car-buying journey.
ADESA Announces Management Changes at Four Auction Locations
ADESA, a business unit of KAR Auction Services (NYSE: KAR), today announced changes to its auction management teams at ADESA Houston, ADESA Memphis, ADESA Seattle
Automotive Industry Trends: IoT Connected Smart Cars & Vehicles
BI Intelligence, Business Insider’s premium research service, expects 94 million connected cars to ship in 2021, and for 82% of all cars shipped in that year to be connected. This
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