Marketing & Advertising
The Insurance Your Dealership Needs, But Probably Doesn’t Have
Insurance is one of those business costs we all hate paying every month, until the day we actually need it. I’m not an insurance expert so I don’t know exactly how many policies a typical dealership has.
Automotive Survey Reveals Characteristics of Republican and Democrat Drivers
Swapalease.com, the nation’s largest car lease marketplace, released results of its 2016 “Election & Cars” survey, revealing interesting findings that show the differences in how the two
Canadians Find YouTube Ads 57% More Engaging Than TV Ads
We’ve been focused on the high level of consumer engagement with video, and we know it’s important to create interactive visual content for consumers. But in today’s market
Cadillac Pinnacle Program – The Epitome of a Discriminatory Factory Program
General Motors has announced its latest program to attempt to bring the Cadillac brand back to prominence. As usual, the factory has put substantial focus on dealership operation
Fixing the Disconnect: How to Merge Digital Marketing and Floor Sales
Car shoppers would go to the dealer, hang out with the salesmen, test drive a number of vehicles and then repeat the cycle at a handful of other dealerships before finally arriving at a decision.
Foursquare Automotive Data Shows Value of Location-Based Customer Insights
Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the product or service and so on. These assumptions
Prestige Tech Center Cadillac Brings to Michigan Cadillac’s First New Build Under the ‘Project Pinnacle’ New Facilty Image Program
Prestige Cadillac in southeast Michigan and Detroit area, will unveil its brand new sales and service facility at a grand re-opening ribbon cutting event on Wednesday, October 12, 2016
![Hard Facts: How to Optimize for Voice Search [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/10/HardFacts-Header-101416-400x250.png)
Hard Facts: How to Optimize for Voice Search [VIDEO]
It’s not enough to think about optimizing for desktop and mobile anymore. With voice search, Siri, Google Now, and Cortana are just the beginning.
#DDWNE Final Thoughts
This is my second time attending the Digital Dealer Workshop in Cherry Hill, NJ and the one word that comes to mind is Awesome. It is a great event and though you wont find
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