Marketing & Advertising
Have Dealer Discounts Gone Too Far?
Dealer discounting for both service and sales have gone entirely too far. This discussion will focus upon service, and we’ll address sales in our next discussion.
Dealership Service Advisers Should Sell Pre-Paid Maintenance Plans
Too often, though, dealers introduce these programs as F&I aftersales products, but fail at integrating service into this process. When that happens, advisers may misunderstand how
Just a Gimmick? Or Are Giveaways Really Needed?
Do you shy away from giveaways and win-a-prize type mailers? If you’re like most dealers, you probably do. Giveaways are frowned upon for fear of attracting customers who are more
Communicate Your Dealership’s "Why" With Video
Great leaders and organizations inspire people because they are good at explaining why they do what they do. Their why gets people motivated. Their why makes people want to work for that company.
EasyCare Appoints Steven Spivey as Director of New Agency Business Development
EasyCare, the leading provider of automotive F&I benefits, and dealer solutions that drive customer engagement and retention, announces the addition of Steven Spivey as Director
Know Your Customers to Beat the Buy-From-Your-Couch Trend
One of the biggest challenges facing the automotive industry is the way consumers feel about buying cars. Their overall dispositions have changed, the reasons they purchase and lease have shifted,
MyDealerLot (MDL) Announces the Release of Bloodhound™ using Bluetooth Beacons for Vehicle Location Management
MyDealerLot (MDL) announced today the availability of their revolutionary Bloodhound™ product for locating vehicles using affordable Bluetooth Beacon technology.
Mighty Auto Parts Launches Fall Consumer Rebate Promotion
Mighty Distributing System of America, a leader in automotive aftermarket products and services, announces its Fall 2016 Consumer Rebate Promotion.
String Auto Dealers Beat National Average Midsize Sedan Sales By 16%
String Automotive, provider of the auto retail industry’s first and only Dealer Positioning System® (DPS), outperformed their peers significantly in August, selling 16% more midsize sedans
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