Marketing & Advertising
Survey: Consumers Dissatisfied With How Dealers Resolve Complaints
An online survey of more than 200 adult-aged car buyers found high dissatisfaction levels with how dealers resolve complaints.
How Facebook Ads Help Land the Customers You Want
If you’re staring at disappointing sales numbers from the past couple of months, the first thing I’d ask you is where you’re advertising. Or I might be even more direct and ask how
Use Big Data to Take Business to the Next Level Without Big Problems
In the coming year, dealer principals, general managers, and marketing managers are going to be hearing more and more about the need to use big data—the ability to leverage
The Compliant Manifesto for Dealers
The dictionary defines manifesto as “a declaration of the intentions, motives, or views of an individual or group to promote new ideas with prescriptive notions for carrying
How to Find and Convert More Car Buyers with Digital Marketing
Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers
‘Mirroring’ Tech Allows Cars to Work Like Smartphones – but Integration Not yet Seamless
According to the J.D. Power 2016 Smartphone Automotive Mirroring Report released Tuesday, that wish is moving closer to reality.
Black Book Records Largest Weekly YTD Decline in Car Values
Whether a seasonal trend or a sign of things to come, Black Book recorded the largest year-to-date weekly decline in car values last week. Trucks also recorded a sizable drop in values.
The Big Auto Short: The Next Subprime Lending Bubble Could Be About to Burst
For years now, the U.S. auto market has been booming as manufacturers, dealerships and consumers have benefitted from record-low borrowing costs, spurring ravenous
Costly Lesson Shows No Car Dealer Can Fly Under Radar, Attorney Says
Attorney Tom Hudson says it shows something when a federal regulator with a reputation of aggressiveness found its way to a used-car dealership in northern Colorado.
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