Marketing & Advertising
In-Vehicle Technology, Safeguards, & Dealership Opportunities
Just about everything we buy now has some sort of smart technology—and as soon as new products are created, safeguards must be put in place to protect consumers and their purchases.
ADESA Announces New General Manager for ADESA Kansas City
ADESA, a business unit of KAR Auction Services (NYSE: KAR), today announced that Kevin Rhoads has been promoted to general manager of ADESA Kansas City, effective immediately.
Ready or Not, Here Comes Virtual Reality Auto Marketing!
Sit back and buckle up, because the world of auto marketing is about to get rocked by virtual reality (VR). Actually, I shouldn’t say “about to” because VR has already arrived. Manufacturers
Van Horn Oconomowoc Grand Opening
The Van Horn Automotive Group of Plymouth, Wisconsin is proud to announce the recent acquisition of Jack Safro Ford of Oconomowoc. Van Horn Ford is located at 1000 E. Summit Avenue,
It’s Time for Your Marketing Efforts to Get Personal
With individuals being ever connected to their mobile devices, the need for real-time information, communication, and overall networking is imperative for automotive dealers.
One of Chevy’s Top Sales Professionals Weighs In: Get on Social and Get Your Own App
Mike Davenport has won all kinds of accolades for his performance from Chevrolet and is one of the top Corvette specialists in the country. He’s definitely not your typical guy on the lot.
Auto Industry Veteran Michael Waterman Joins ACV Auctions as Vice President of Sales
ACV Auctions today announced that Michael Waterman has joined the company as Vice President of Sales. Expanding the team is part of ACV’s ongoing growth plan to deliver
What’s Driving A Shift in Digital Marketing Strategies?
Recent research uncovered specific differences in the way individual audience groups research and shop for cars. Women, Millennials, Hispanic and Asian car shoppers all search
More Appeal, More Profits for Your Used Units
As the buzz around the 2016 SEMA Show proved, the accessories market is more popular than ever, with no signs of slowing down in the near future.
Join us for Digital Dealer Las Vegas 2021