Marketing & Advertising
’Tis the Season…for Oil Changes
It’s the most wonderful time of the year—unless you’re in the automotive service business! Everyone’s mind is on mistletoe, shopping, office parties, Mary, Joseph, and Baby Jesus,
Pave the Path for a Smooth Ride
he best way to describe my experience training managers over a 30-year span, is to equate it to rounding up wild cattle and trying to take them on a trail ride to one destination.
What Muhammad Ali Can Teach You About Multi-Channel Marketing
Why is Muhammad Ali considered the greatest boxer of all time? Simple, his approach to boxing significantly differed from his competition. He realized he could not rely solely on the
Profitable Digital Marketing for Wholesale Cars
As modern dealers, we have become digital marketing professionals. We have beautiful retail websites, focused on the buyer’s experience. Most have a digital marketing department
Mad Skills Every Marketer Needs for Success in 2017
Social media, search, content, social ads, digital ads and the strategies that make them shine, have all advanced to a level that many marketers can’t keep up with. It’s very difficult
How to Grow Success with Facebook Advertising on a Limited Budget
How much should my dealership spend on Facebook ads? This is the equivalent of a person asking, “How much should I weigh?” These questions are a telltale sign of problems.
Interview with Galpin Motors
Since 1946, Galpin Motors has been serving car and truck shoppers in California’s San Fernando Valley. Owned and operated by Bert and Jane Boeckmann and their family,
The Power of Passionate Fanatics!
Every good dealer has a number of ‘Ambassador’ customers. These customers are ‘off the scale’ satisfied and will go out of their way to let the world know how pleased they are with the dealership’s service,
Top 10 Internal Audit Tips for Small Dealership Groups and Single-Point Stores
Contrary to the necessity of external audits to maintain compliance in this heavily regulated industry, many dealerships forego placing emphasis on the importance of securing a well-oiled
Join us for Digital Dealer Las Vegas 2021