Marketing & Advertising
Customers Expect the Impossible – So Give It to Them
Technology changes in our industry faster than many of us can keep up with. It seems like new services and innovations pop up weekly. Do we know which innovations consumers are sure to like or not?
Epic Storytelling Sets Your Brand Apart
Great brands differentiate themselves through storytelling. Not the “once upon a time” kind, but rather the kind that gives consumers an inside view of what the brands are really all about.
Dirty Data & Your Dealership
Dealerships have an epidemic on their hands, one that’s growing out of control and killing their profits. It’s happening in every showroom from coast to coast, and the culprit is right under their nose.
Multiple of What?
Multiples, multiples, multiples. Dealers talk about blue sky multiples, a shorthand for valuation, all the time. And, Kerrigan Advisors publishes The Blue Report™, where we discuss the recent
How to Stay in Your "Execution Zone"
Effective and consistent execution requires a combination of both skill set and mindset. The five-step execution process I lay out in my book, “It’s Not Rocket Science: Four Simple Strategies for
The Sad State of User Experience in Automotive Industry Websites
Maybe it’s just me, but have you seen the state of auto industry websites lately? I’m not just talking about dealerships (which are mostly awful). I’m talking about the vendors and even the
RIP CRM!
CRM as we know it is dead. Its sole purpose was to replace index cards and rolodexes with a more organized digital solution – one which helped salespeople more efficiently follow-up,
Auto/Mate Wins "Best Places to Work" Award for Seventh Straight Year
Auto/Mate Dealership Systems has been recognized as one of the thirty “Best Places to Work” in New York State’s Capital region by the Albany Business Review.
![Hard Facts: Start Texting Your Customers! [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/11/Hard-Facts-Header-110416-400x250.png)
Hard Facts: Start Texting Your Customers! [VIDEO]
With Google’s new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate
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