Marketing & Advertising
Keeping the RO in Ho Ho Ho
The holiday season is upon us. That means extra money is needed for things such as traveling, presents and decorations. This time of year is typically when an increasing number
Think Virtual Reality is a Fad? Think Again.
Virtual Reality has been quite a craze recently with video gaming and other consumer electronics. However, the high cost of entry and expensive units limited its reach. Even Google’s
How to Turn Employee Setbacks into Comebacks
When employees make mistakes or seem to be harboring a bad attitude, what’s a leader to do? Yell at them, write them off or fire them? Or, do you try to turn their setback into a comeback?
’Tis the Season…for Oil Changes
It’s the most wonderful time of the year—unless you’re in the automotive service business! Everyone’s mind is on mistletoe, shopping, office parties, Mary, Joseph, and Baby Jesus,
Pave the Path for a Smooth Ride
he best way to describe my experience training managers over a 30-year span, is to equate it to rounding up wild cattle and trying to take them on a trail ride to one destination.
What Muhammad Ali Can Teach You About Multi-Channel Marketing
Why is Muhammad Ali considered the greatest boxer of all time? Simple, his approach to boxing significantly differed from his competition. He realized he could not rely solely on the
Profitable Digital Marketing for Wholesale Cars
As modern dealers, we have become digital marketing professionals. We have beautiful retail websites, focused on the buyer’s experience. Most have a digital marketing department
Mad Skills Every Marketer Needs for Success in 2017
Social media, search, content, social ads, digital ads and the strategies that make them shine, have all advanced to a level that many marketers can’t keep up with. It’s very difficult
How to Grow Success with Facebook Advertising on a Limited Budget
How much should my dealership spend on Facebook ads? This is the equivalent of a person asking, “How much should I weigh?” These questions are a telltale sign of problems.
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