Marketing & Advertising
Warranty Woes in Dealerships: Stop Throwing Dollars Away!
Warranties seem to consistently be a function that leaves excess money on the dealership’s table. From unfiled or misfiled claims to parts not returned, the list of vulnerable areas in which
Something to Brag About!
Does your dealership brag about its reputation with customers? Do you constantly explore new ways to improve your interactions with new and repeat customers? As competition increases
Interview with 2017 NADA Chairman
Mark Scarpelli is president of Raymond Chevrolet/Kia in Antioch, Ill. and co-owner of Ray Chevrolet in Fox Lake, Ill. Mark, along with his brother, oversees his family’s two dealership locations,
Interview with Don Hall, President & CEO of Virginia Automobile Dealers Association
Every now and then you meet someone who simply stands out as an impressive individual who radiates confidence, intelligence, charm, respectfulness and ties it all together
The Four Necessary Metrics to Measure Social Media ROI
Venturing out into the world of social media without the necessary metrics to measure results is similar to setting sail on a rudderless ship. With no clear direction, you’ll drift about
How to Convert Subordinates Into Followers
The first section I teach in my Up Your Business 3.0 Super Leadership workshop is called, “How to Become a Leader Worth Following.” In it, I list eight essential traits leaders
JVSMT Trainer Sean Gardner to Present Workshop: “Turn Millennial Price Shoppers into Loyal Customers” at 2017 NADA Convention
Joe Verde Sales & Management Training, Inc., (JVSMT) today announced that their trainer, Sean Gardner, has been selected to present a workshop, “Turn Millennial Price Shoppers into Loyal Customers
The Big Easy Survival Guide for NADA100 Chapter 3: What to Do What When You Get There
There are a few things you can do to make NADA100 a top-notch experience. If you’ve already got a game plan and know which workshops you want to attend, then you’re ahead of the game.
The Dieselgate Debate Continuum
The Volkswagen emissions scandal settlement agreement is stirring perhaps one of the greatest accounting debates in the history of the automotive industry. While this might not sound
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