Marketing & Advertising
Continued Strength in the Buy/Sell Market and the Road Ahead
As we wrap up another strong year of buy/sell activity, it is valuable to reflect on some key themes that are influencing the acquisition market, and continue to power this very strong transaction trend.
Used Car Market Insights – Week of February 27, 2017
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.
Are You Getting Fooled by Today’s Digital Solutions?
There are a multitude of digital solutions available today for dealers to choose from with their marketing efforts. The tremendous amount of data available combined with technology
Don’t Think Customers Want Loyalty Programs? U(ber) better Think Again!
When it comes to customer loyalty programs, customers like to feel appreciated and recognized for their loyalty. And, if they are not, it doesn’t take much to turn them away from being
Is Google Analytics Your #1 Competitor?
Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not.
It’s a Trap! Ignore the KPIs to See What You’re Paying For
Here’s a scene that should have been at the start of Return of the Jedi. Emperor Palpatine reclines as evilly as one can possibly recline in his comfy Coruscant throne. “Get this message to the Rebels
Building a Budget Around Today’s Now Buyer
Waste. The most dreaded word in business. Whether it’s time or people or money, every business tries to optimize its resources and cut the waste. As with most industries with similar sized companies
![Digital Dealer: The Tale Of Two Websites [EXCLUSIVE VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/02/img-taleoftwowebsites-400x250.png)
Digital Dealer: The Tale Of Two Websites [EXCLUSIVE VIDEO]
All across the country, dealerships are battling with OEM mandated websites…and are rolling in second websites that they can control. But is this sabotaging your efforts? Watch and
Can Your Used Car Buyers Trust You?
Consumers have plenty of choices when it comes time to buy a used car – private sellers, independent used car lots and, of course, franchise dealerships. Each have their pros and cons,
Join us for Digital Dealer Las Vegas 2021