Marketing & Advertising
Interview with Mel Watson, General Manager of BMW of Spokane
Mel Watson brings a passion for cars and a strong community commitment to his position as General Manager of BMW of Spokane, along the eastern border of Washington state.
4 "Big Data" Principles All Marketing Champions Need To Know
Champion boxers like Muhammad Ali are not made overnight; training is fundamental to their success. Similarly, leading dealerships are not built overnight; it takes a lot of training and effort
Interview With Don Hall – Part II
As mentioned in the January issue, Don Hall and I spent numerous hours together attempting to take a look at the various aspects of the automobile industry for this two part interview. Several people
DMS and Gross Profit Metrics
Management thinker Peter Drucker is often quoted as saying that “You can’t manage what you can’t measure.” DMS systems are different than standard ERP or accounting software
Stop Banging Your Bruised Head & Start Pushing Accessories a Smarter Way
My annual trek to the November massive SEMA/AAPEX show, 50th anniversary at that, got me all excited when I attended a work session on promoting accessory sales
DealerSocket Continues Customer Service Leadership with Simplified Support and Real-Time Technology Monitoring
DealerSocket, continuing its leadership in customer service, today announced a real-time, technology-driven customer service model to drive greater profitability for its 11,000+ dealership
DealerSocket Launches Precise Price™ Retailing Tool, Putting Customers at Center of Deal
DealerSocket, the automotive retail industry’s leading integrated technology platform, today announced the launch of its Precise Price™ digital retailing tool at the 2017 National Automobile
Should Your Goal Be Less Effort?
In the world of customer experience, retention and loyalty, a lot of focus is placed on customer satisfaction. The general thought process is that the better the customer experience on a consistent basis
Video Marketing: The Death of Boring
While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing.
Join us for Digital Dealer Las Vegas 2021