Marketing & Advertising
Marketing Attribution that Finally Connects the Dots
The most common question dealership managers ask when assessing the value and ROI of any marketing initiative always revolves around how to connect those elusive dots between
Dealership Defensive Game Plan For the New Year
In many dealerships, the thought of putting together a compliance program is similar to contemplating a diet and exercise regimen: you know it’s something you need to do or eventually
Dealer Prejudice
Automotive is cluttered with old-time assumptions and inherent tendencies that “appear” to hold back a lot of dealerships. Many people wonder if a data-driven only approach could yield
VW Dealer Settlement Nearing Completion
By the time this article is published, we hope to have final approval of the settlement agreement between VW and its dealers with regard to VW’s use of defect devices in diesel vehicles resulting
When Your Management Isn’t
When you look at the picture above, what do you see? If you’re like many people, you might think this is a picture of salespeople simply being lazy and unproductive. You might very well be right
How to Effectively Apply Consequences
In today’s pampered age and increasingly politically correct climate, “applying consequences” has somehow become perceived as harsh, unfair, or as demonstrating excessive intolerance.
Hold On to What You’ve Got, Reach Out to Get More
Happy New Year! As we turn the page to 2017, I would like to suggest three New Year’s resolutions for you to consider in fixed operations:
How to Leverage Conversion Optimization to Create the Best Car Shopping Experience Online
Online shoppers: so close and yet so far. Your dealership’s future customers are out there browsing the internet for the best deals on their next vehicle, spending 12 hours or more researching online
Top Five Dealership Objectives + Social Media Metrics to Measure for ROI
One of the best things about social media marketing is that it’s measurable. I’m still caught off-guard when I hear that some dealers don’t track their social media metrics or review their data.
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