Marketing & Advertising
The Importance of Being a Digital Quarterback WEBINAR
Generating consistently great sales numbers can be a lot easier when your entire team is actually working like….a team. It all comes down to the marketing manager, who should
Forget the Flashy Mustang, Your Car is Now a Utility
Since Karl Benz built the first Motowagen in 1885 more than 130 years ago, the motorcar has arguably been as important a status symbol as an individual’s home. But now, thanks to the
Shrink Those Per-Vehicle Ad Costs and Grow Your Profits Now!
The math is simple: less money spent to accomplish the same task will result in greater profit. Yet, figuring out where to spend less money isn’t always easy, especially when it comes to
Secrets to Getting More and Better Lender Approvals (in 5 Easy Steps)
Nearly 90% of Americans will finance their next vehicle. For the vast majority of consumers, the payment, interest rate, and getting credit approval are much more important than the price of the vehicle.
Bad Online Reviews Are Good for Your Dealership – Here’s Why
Most things we do these days are powered by online reviews. Where we go, how we get there, what we eat – but most of all, the things we buy.
Service Customer: Building the First Steps to a Lasting Relationship
I have spent a lot of time in the service department of car dealerships, listened to more service phone calls than any one human should, and have seen the good, the bad, and the ugly
You’re Wasting Money and You Don’t Even Know It!
Google is a huge and complex network that offers a lot benefits, but comes with a lot of potential pitfalls. There are a lot of areas in a dealership’s Google AdWords account that,
Equity Mining… “The Million Dollar Secret”
In every sales meeting, the main topic on the agenda is how to raise the bar and sell more cars. Some dealerships are still waiting for the “up bus” to arrive, while others are becoming
Is Your BDC Costing You Money? Probably.
Hate to be the bearer of bad news, but as you read this, countless dealership BDCs are successfully losing dealership dollars. It could be due to faulty processes, lack of communication
Join us for Digital Dealer Las Vegas 2021