Marketing & Advertising
Nobody’s Perfect: Trust Your Team
In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team. Sometimes the people on your team (or perhaps, even you)
Will Customers Finance Their Cars Online?
Your customer is knee-deep in the car-buying process and ready for the final part, the car financing. Finally, after hours of deal making, they sign the terms.
Focus on Deals Vs Leads Drives Success for Online Car Inventory Marketplace KosLo
KosLo, the online vehicle deal generation company that is revolutionizing the car buying/selling experience, today announced that its unique focus on providing auto dealers with deals rather
Kevin McCaig Promoted to General Manager at ADESA Saskatoon
ADESA, a business unit of KAR Auction Services (NYSE: KAR), today announced that Kevin McCaig has been promoted to serve as general manager of ADESA Saskatoon, effective immediately.
Just Because You Have New Technology, Doesn’t Make You Compliant
Recently, I was visiting with a dealer and the recent rash of articles concerning compliance came up. As I shared what I knew on the subject and the current climate concerning fines and penalties
CDK Approves Digital Dealership System for Service Appointment Status and Sales Leaderboards
CDK has approved the Digital Dealership System for the 3PA Vendor program, making DDS the only Digital Sign provider offering Service Appointments Boards, Sales Leaderboards,
The Shuttle Has Left the Building…Maybe
One day, while bringing my vehicle into a large, very well-known dealership for service, a rather comical scene played out before my eyes. While the shuttle driver was leaving the dealership,
Demystifying Modern Customers: Here’s What They Really Want from Your Service Department
Today’s service customers aren’t easy to win over. “My customers are impatient,” many dealers say. “They only care about price. And even if they come in for service once, they’re probably
Parts for “Dummies”
Years ago someone gave me a book called ‘Windows for Dummies.’ It was not designed for ignorant people, but to explain Windows in layman’s terms so that the user could better
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